BRAND
The brand.
Type-led, image-disciplined, restrained. Numbers are the photography. The mark, palette, type, and containers that make Sevenbrand look like Sevenbrand.
MARK
One mark. Three lockups.
Mark only.
The silhouette. Use at favicon, app icon, and avatar sizes.
Horizontal.
Mark plus wordmark on a single line. Use in nav, email headers, and inline placements.
Vertical.
Mark stacked above the wordmark. Use in footers and standalone sign-offs. Sample shown on Ink.
COLOR
Five colors. No tints.
Surface
#FAFAF7
Page background. Default field.
Ink
#1A1A1A
Primary type. Footer field.
Stone
#A8A39A
Hairlines. Secondary captions.
Cream
#E8DFD3
Type on Forest and Ink. Primary CTA fill.
Forest
#1F3D2C
Signing color. Forest field paired surface only.
TYPE
Three faces. No others.
DISPLAY
Lausanne 300 · 128 / 80
Hero headlines on top of funnel.
Type leads.
H1
Lausanne 300 · 80 / 56
Page-anchoring section headlines.
Page anchors.
H2
Lausanne 300 · 56 / 40
Section headlines.
Section headlines.
H3
Lausanne 300 · 40
Sub-section headlines, hero subheads on desktop.
Sub-section.
BODY
Inter Regular · 18
Paragraph copy, table cells, list items.
Plain English. Present tense. Second person. Numbers are sourced when published.
CAPTION
Inter Regular tracked uppercase · 13
Eyebrows, labels, metadata.
WE ACCEPT 3 ASSESSMENTS PER MONTH
STAT
Antonio Bold 700 · 72
Stat numbers only. Never used outside stat tiles.
83.3%
CONTAINERS
Four containers do the structural work.
Surface.
Surface field
Page default. Surface fill, Ink type. Used everywhere a section isn't earning a stronger container.
Forest.
Forest field
Page's highest-priority moment. 1× per page. Cream type, full-width edge-to-edge.
Inverted Ink.
Inverted Ink block
High-emphasis prose. 1–2× per page max. Ink fill, Cream or Surface type.
Hairline Card.
Hairline Card
Defined object on Surface without inversion. Surface fill, 1px Stone hairline border.
WE ACCEPT 3 ASSESSMENTS PER MONTH
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